April 21, 2022 | By Pasan Haritha
SEO is an abbreviation for Search Engine Optimization. It is the process of optimising your website and webpages in order to receive free and organic traffic from search engines like Google. Consider the following webpage for a local car dealership:
I'm searching for a decent quality but reasonably priced used car, and I'd like to get some ideas from Google's massive knowledge pool. I'd write 'excellent second-hand car Sydney' into the search field. If any bike store in the Sydney region paid great attention to their website design and content, the website would rank high on the search results page.
People constantly use search engines to find information. Getting this type of targeted, high-intent traffic is highly useful for a website. If a website has a large number of articles written by many authors, the content writers should keep in mind that if the website ranks high in the search results, their material will be read and shared more, resulting in a higher reputation. It allows them to interact with more people, answer their questions, solve their issues, and become a trusted resource for them.
SEO is not confined to online content generation, however the best practises listed below will assist position the website and its content to rank better in major search engines, including Google.
1. Take note of keywords
Within your field of expertise, you may create a keyword spreadsheet containing the top keywords and phrases that people are searching for. You must grasp your target audience and the terms and phrases they are looking for. You can find out by asking yourself questions like:
What are their passions?
What can I do to help them?
What are their preferred languages, gadgets, and so on?
What are your competitors' like? (Same website, same writers, etc.)
There are several free online tools to assist you find relevant keywords, like Ubersuggest, Google Trends, and Keyword Planner.
2. Make certain that the keywords are included in the content.
Include your keywords in the title, introduction, meta description, and initial H1 or H2 headers.
You just have a few lines of text to create a huge impact. So don't underestimate the importance of a good headline in SEO! Create clear, intriguing headlines that use relevant keywords. Remember that your title and meta description will appear in search results, so make them count!
Search engines learn about the topic of the article/page by locating frequent key words in it. As a result, key word density is beneficial to SEO. This implies that you should include your key words into your work naturally. The recommended key density ranges from 0.5 to 3 percent.
Because everything should be in balance, an easy advice is to keep the key at exactly the perfect quantity in your content. Too few harms ranking; too many look spammy and may be penalised by search engines.
3. Develop high-quality content
While deciding what to write, consider the following questions: what can I contribute that no one else can? What one-of-a-kind service can I offer? What expertise can I offer?
A guideline to create shareable content is writing something that helps the reader address their concerns. Find out what is fresh and hot in your field and share some of your observations or comments as well.
4. Make the material lengthy enough to be counted.
In general, search engines prefer lengthier content. 600 words isn't awful, but if you can go to 1000 words or more, that's much better. Longer content provides greater value to your viewers while also keeping them on your website for longer.
Continue to read high-quality content from trusted sources to hone your vision for a beautiful writing style. Use brief, succinct paragraphs and phrases.
Another tip is to create material that appeals to your target market's interests or answers their inquiries. Not all entries must be about your product or service, but they must all be linked to your industry. Establish yourself and your organisation as industry experts by creating SEO-friendly content that is both fascinating and useful and do it better than your competitors.
5. Organize your posts
Your post's content may be excellent, but it can be quickly lost in an unstructured, inefficient style. Using headlines to break up your material into smaller paragraphs allows for an easy read that will keep your readers interested.
6. The best image title and size
Search engines must 'read' an image via its title and rank it accordingly. Make sure the key is included in the picture title. When internet users search for a picture using a related term or phrase, it raises the image's ranking. Here's an easy example:
Typical picture names are "pic 2," "Cars 5," and so on.
"6-tips-for-SEO" or "the-best-practices-for-SEO-in-2022" should be your picture titles.
The recommended picture size is less than 70kb. If your image is too large, use free online image compression services like WeCompress to reduce its size. Smaller pictures load faster, improving the user's surfing experience.
Last but not least, not everyone is a specialist in internet writing, let alone SEO. You may always refer back to these simple ideas as you prepare for each of your articles. Simply relax and enjoy your writing!